Climb The Green Ladder

We are experts in strategy, sustainability and market research with 25 years of experience.  We lead clients to evaluate, align and build awareness for sustainability and corporate responsibility initiatives.  We provide strategic guidance that ensures actionable, profitable business opportunities.

We excel at helping clients cultivate stronger employee and customer loyalty by uncovering attitudes and values that shape preferences, identifying changing marketplace dynamics and translating sustainability into successful business decisions.

We apply proven principles to ensure our clients develop a leadership position.  We know that sustainability involves both attitudes and behaviors – our research addresses both these areas.

We have conducted hundreds of market research projects for Fortune 500 companies, prominent non-profit organizations, start-ups and SMEs.  We make sure brands capitalize on emerging trends, identify opportunities for greatest potential, establish distinct advantages and develop communication strategies that resonate with stakeholders.

We utilize our deep network of opinion leaders and innovative thinkers who reshape business and drive preferences to deliver breakthrough ideas and solutions.  These include sustainability experts, non-profit/ngo community, young professionals, students, young parents, women, social enterprise leaders and key influencers.

Areas of expertise include:

• Sustainability brand audits
• Benchmarking studies to ensure accountability
• Development of metrics for employee and consumer engagement on sustainability
• Guidance and support for internal strategies on sustainability
• Copy testing and advertising/communications/campaign evaluations
• Concept/Positioning
• New product development and brainstorming sessions
• Gen Y, teens and youth
• Women

We are well-versed in the most cost effective and innovative research techniques. Our services include:

• Qualitative research  (traditional and online focus groups, man on the street and executive interviews)
• Quantitative research (online, phone surveys, segmentation and benchmarking studies, advertising, communications and brand audit/image studies)

Areas of expertise include:

• Climate change/sustainability/corporate responsibility/green
• Certification programs and benchmarks
• Clothing/Apparel
• Collaboration with non-profits/ngo
• Consumer Package Goods – food, beverages
• Education
• Health and Wellness
• Renewable energy/green tech
• Pharmaceuticals
• Sustainability and Corporate Responsibility
• Sustainable Agriculture
• Technology
• Telecommunications
• Travel/Tourism

Clients include:

• American Red Cross
• BBMG
• Citi
• Coca-Cola
• Frito-Lay
• GMHC
• Hasbro
• Kaplan/Simon & Schuster
• Kraft
• Liz Claiborne
• Ogilvy & Mather/OgilvyEarth
• Random House
• The Princeton Review
• The Toy Industry Association
• Uncommon Schools
• Trick or Treat for UNICEF

For more information, contact shari.aaron@climbthegreenladder.com