Businesses are still thinking sustainably – a sneak preview of initial survey results!

We are excited to share the latest news from Climb The Green Ladder!

To date, hundreds have taken our Sustainability in the Workplace Survey providing excellent examples of how employees who care about sustainability are able to impact their workplaces.

All across the globe, from the UK and US to China, Spain and Mexico, employees are sounding off about what activities and programs have been the most effective for them. 
 
The great news is that initial results indicate the downturn is actually increasing many companies and organisation’s commitment to sustainability

The survey is not closed yet, but so far, 80% of the 250 respondents have said that their employer is committed to sustainability while 11% have said the economic downturn has increased their company or organisation’s efforts. A further 41% said the downturn hadn’t affected their employers sustainability strategies, choosing the ‘no change seen’ option. Just 4.9% said it has decreased efforts.  

Participants are drawn from across the globe from the UK and US to China, Spain and France, and employers ranged from small publishing houses and sustainability consultancies to PWC, Abbey National and the UK’s Department of Treasury.

So it’s heartening to see that sustainability is going some way to becoming part of the status quo whatever the industry or organisation size.

Our findings support research published in the State of Green Business 2009. Their survey of 100 companies revealed that nearly 47% were increasing their investments in green product development in 2009.

It’s common sense after all. Businesses need a healthy society and a stable environment in order to thrive. Many major businesses from Wal-Mart and the Guardian to Unilever, HP and Marks and Spencer have realised that embracing sustainability and taking a leadership role makes excellent business sense.

Thinking sustainably means focussing on reducing waste, increasing efficiencies and considering the human and ecological outcomes of corporate behaviour. True sustainability thinking is embedded in every part of business and means the long term viability of all business behaviours are considered rather than just being a beneficial ‘add on’ dealt with by the corporate social responsibility or sustainability department.

Taking sustainability thinking to the heart of business is seriously beneficial for the bottom line as resources are used more efficiently. It also increases positive environmental, social and economic impacts while reducing risks and strengthening brand reputation and competitive advantage.

It’s easy to talk about corporations and organisations as though they were faceless entities that we as individuals have little power to affect. But companies and organisations are just made up of people and people have power. Individuals have power – we all have power.

Our research has also shown this power in action, demonstrating how many of us are working to transform our organisations from within.

In addition to the survey, we are busy conducting interviews with sustainability advocates, thought leaders and employees at every level of companies – big and small.

Interviews have been conducted with Tim Jackson, Professor of Sustainable Development and Director of Resolve, Jennifer Woofter of Strategic Sustainability Consultants, Martin Smith of JustMeans, Victoria Hands of LSE, Shelley Rowley of Speechly Bircham LLP, Neil Turner of RES, Wood Turner of Climate Counts, Frank Dixon of Global Systems Change and Europe Systems Change. Plus there are lots more lined up and we’ll be posting updates on who’s said what soon!

Over 300 people have already taken the Climb the Green Ladder survey making sure their voices are heard.

Add your voice to theirs so we can share knowledge to reveal what works and what doesn’t so together we can find ways to ride out the downturn while building a more successful, more sustainable future.

Take the survey!

Bye for now!

Amy and Shari

This entry was posted in Climb the Green Ladder, Environment, Fun, Life, Research, Sustainability, Uncategorized, Work on by .

About Amy Fetzer

Amy Fetzer is a journalist, author and consultant, specialising in sustainability and health. Her book, Climb the Green Ladder: Make Your Company and Career More Sustainable, Wiley, is a guide to help and inspire others who also want to make a difference by giving them the tools and motivation to change their workplace from within. Amy's work focuses on creating engaging communications - from environmental white papers to magazine articles - that inform, entertain and inspire. Enthusiastic, passionate and personable, Amy's clients range from the BBC, Green Futures and The Guardian to Hewlett Packard, Sodexo, The Sunday Telegraph and My Weekly. Amy has extensive experience of health, lifestyle, travel and youth and childrens features, as well as web content and brochure copy. Amy is conscientious, reliable and proficient at meeting tight deadlines in print and web-based environments. For more information on Climb the Green Ladder, please visit www.climbthegreenladder.com, or visit Climb the Green Ladder on Amazon!

2 thoughts on “Businesses are still thinking sustainably – a sneak preview of initial survey results!

  1. Amy Fetzer Post author

    Hi Neil, excellent point, very well made and one we agree with entirely. In fact, we’ve already discussed this in quite a lot of detail in chapter one of Climb The Green Ladder.

    Your feedback though is a good reminder to us to always make sure we use the term in the most meaningful way possible. What we meant by this question was really

    ‘how to move the sustainability agenda forward in your organization’ but I think in the interest of keeping the web survey as short and sweet as possible this distinction was lost which was an oversight.

    Thanks for the reminder and thanks so much for your feedback. We really welcome it and would love to hear what everyone feels works and doesn’t! Thanks Neil! Amy

  2. Neil Pegram

    I just filled out your survey based on your posting to CSR chicks/blokes.
    I wanted to follow up with one quick point:
    Sustainability isn’t just a term for an issue. It is a real science/engineering term so I caution you on saying “how to move sustainability forward in your organization.” For instance you can move equal rights forward but you can’t move equality forward; equality is the point when equal rights have been met and program like affirmative action have been successful for instance. What organizations want to do is move the organizational strategy or it products or decisions etc.. forward towards sustainability not the other way around. Sustainability is a point in the future when human society is in balance with natural flows and systems, ie stable and physically sustainable not just an issue or movement. Use of the term this way does a disservice to the sustainability idea because it becomes just another catch term like “green” which has no real meaning from a science perspective.

    Just some thoughts on what appears to be a key concept in your book. Good luck with the project and thanks for encouraging me to post this.

    Neil Pegram
    Socially- Conscious Consulting
    Vancouver

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