As more and more employees try to take action on sustainability in their workplaces, our research has revealed the important role that values play. A key component in a company or organisation’s success in addressing climate change lies in their ability to connect to an employee’s sense of personal responsibility or values around the issue of sustainability.
This is demonstrated by our survey findings. In the Climb the Green Ladder Sustainability in the Workplace survey, a majority (66%) of the 425 respondents choose ‘I try to be as sustainable as possible – at home and at work’. And, in a recent study by Tandberg/Ipos MORI of over 16,000 employees around the world almost 1 out of 2 employees (45%) say they, ‘have taken personal steps to reduce climate change’. The Tandberg study also shows that one quarter of employees (24%) believe, ‘that their individual actions are a key to driving environmental change’.
As we review the hundreds of responses from our survey, one thing is clear: it is vital for companies or organizations to tap into an employee’s sense of personal concern and responsibility regarding sustainability. If you are working to get your boss or co-workers interested in your initiatives, you will ensure greater success by connecting your ideas to both the business case and to your co-workers’ personal values around sustainability.
Thanks for sharing your thoughts. Keep on sending them in!
Amy & Shari
April 15, 2009 at 6:10 pm
Hi Amy & Shari,
I totally agree with the above and would love to be able to dedicate my time to helping small businesses to see that they can make a difference and that it can be commercially viable. Hopefully we can discuss this at UK Aware on Friday.
Best regards,
Mark