NYC launch event, 21 January

I am delighted to report that the NYC launch event, 21 of January, was very exciting and a tremendous success!

This event focused on how sustainability provides a leadership advantage for women. The conversation was led by senior level women who have made tremendous strides in spearheading effective sustainability programs. Speakers included (as pictured left to right), Eleni Reed, Director, Sustainability Strategies, Cushman & Wakefield, Inc., and me, Shari Aaron, Co-Author Climb the Green Ladder, Natalia Oberti Noguera, Executive Director of NY Women Social Entrepreneurs, Tensie Whelan, President, Rainforest Alliance and Maria Figueroa Kupcu, Director, Corporate Responsibility and Sustainability Practice, Brunswick Group.

According to Holly Perlowitz, a senior banking professional based in the New York area, “Gathering with Shari Aaron and other women focused on sustainability was inspiring and reminded me that grassroots efforts matter and committing oneself to carrying the message can start in our homes and our places of business – but it just has to start!”

A special thanks to Double Knot for hosting such a lively event!

Amy also enjoyed speaking at the These Young Minds conference on the 26th of January and got some great feedback from the organizers. Alim Abubakre, Founder, These Young Minds, offered these complimentary words: “Amy Fetzer, is an inspiring, remarkable and unparalleled speaker. Having a personality like Amy speak at an event is what any audience needs to be fulfilled.”

Amy also was welcomed into Commerical’s offices in the UK last week to do a workshop on sustainability. Simon Graham compliments included: “Amy’s work is inspirational. We had the privilege of her presenting one of our Green Ambassador seminars and she is as great a speaker as she is an author. The audience went away with a new vision and energised to do more to Climb the Green Ladder.”

We have such a great week talking about the book and getting people’s feedback. Many thanks to those who participated in our events and we look forward to seeing more of you at other events soon!


Tour of Ogilvy & Mather's new green headquarters

Tour of Ogilvy & Mather's new green headquarters

After interviewing Freya Williams from OgilvyEarth for Climb The Green Ladder, we were thrilled to catch up with Freya in person, and to visit the company’s new LEED certified building in New York*.

Freya, a Senior Partner, Planning Director, had already inspired us by helping Ogilvy & Mather launch a green consulting arm and to reduce its business impacts, from introducing double-sided printing to dishing out reusable water bottles.

Now Freya is launching Hopenhagen ( a high profile campaign which aims to raise awareness of the crucial climate change summit happening in Copenhagen this December (

Freya and her partner, Seth Farbman, have been working with the creative team to raise awareness for event. The Summit in Copenhagen is the culmination of many months of work to get world agreement to mitigate the devastating impacts of carbon emissions.

The opportunity to focus the attention of political and business leaders, as well as motivate more individuals to put pressure on these groups to ratify a world treaty, is of tremendous importance. The scientific community urges us to drastically reduce our carbon emissions in order to lessen the severity of the impacts of climate change.

Hopenhagen aims to be an ‘open source’ campaign using a central website,, to drive the debate and awareness and allow users to send messages to the 192 UN delegates attending the meeting.

To get inspired, visit:

(*Application for LEED certification is pending but they expect to receive gold level certification.)

Amy and Shari premiered the highlights of Climb The Green Ladder and the six key approaches that underpin effective sustainability initiatives, featured in our book.

Our first webinar was conducted in July on, an online learning community. It was great fun, and we had fantastic feedback.

This included an invitation to give the presentation live at a ‘Lunch and Learn’ seminar for a major chemical company in September.

Stay tuned for more information on upcoming Climb The Green Ladder web-based seminars.

To find our more about our training programs and ‘Lunch and Learn’ sessions, please send us an email and we will be delighted to send you more information.
Lunch and Learn with Climb The Green Ladder

Climb The Green Ladder’s Shari Aaron will be speaking at Green Works Workshop and Festival on September 11th at Southern Connecticut State University, New Haven, CT.

Program Title:  Green Business Sense:  Why and How to Green Up your Work Life

For more information, visit:

Please send me an email if you are able to attend as it would be great to meet you!

Join us for a free web based seminar on Climb The Green Ladder: Make Your Company And Career More Sustainable!

July 30th at 1:00 pm eastern standard time (EST) and 6:00 pm British summer time (BST)

To register:

Come hear about our year long extensive research.  Our goal is to ensure you have the information and resources you need to help you workplace become more sustainable.

We will share the underlying principles of sustainability.  Come hear the inside stories from those who have successfully moved their workplaces to become more sustainable, from London School of Economics, Campbell Soup Company, City of Redmond, The Guardian, IKEA, Boots, Office Depot and more.

We will be taking your questions and sharing information on how you can lead your workplace.

Look forward to seeing you there!

Amy and Shari

As I pour through the hundreds of responses that are coming into our Climb The Green Ladder Survey, I am struck how powerful and important praise can be to help employees move the sustainability agenda forward at their firms.

In conversations with Dave Stangis from Campbell’s, Yalmaz Siddiqui from Office Depot, Tony Gale from Ecology and Environment and many others, the message is coming through loud and clear that praise is a powerful tool.

Praising employees – and using little rewards like gift cards or recognition at company meetings – helps to inspire more employees to engage in efforts to rideshare, turn-off computers at night, or to ensure factories significantly reduce their waste output.

Pointing out and recognizing the efforts of those who have taken part in sustainability initiatives motivates them to continue their efforts. Meanwhile, the public recognition inspires others who have not previously engaged to take part.

Thanks for listening. If you add a comment or send us an email sharing your top praising tips, we will make sure we sing YOUR praises at our next meeting.